Project #1
Branding plays a pivotal role in establishing the identity and allure of Angelica Tea Room, a cocktail bar exuding a unique blend of ornate, vintage, and modern aesthetics. A carefully crafted brand image serves as the face of the establishment, helping create a lasting impression on patrons. The ornate elements evoke a sense of sophistication and elegance, while the vintage and modern touches showcase a fusion of tradition and innovation. A strong brand identity not only distinguishes Angelica Tea Room in a competitive market but also communicates its ambiance and character to potential customers. Consistent branding across various touchpoints, from signage to menus, fosters brand recognition and loyalty, ensuring that patrons associate the establishment with a distinct and memorable experience.
BRANDING OF ANGELICA TEA ROOM | Objective: Create a bespoke experience for cocktail enthusiasts in downtown Buffalo.
“Angelica Tea Room is a cocktail bar like no other. With grace, poise, strength, and charm she ushers Buffalo’s ombibulous downtown into a new era of tippling— The era of refinement.”
Project #2
BRANDING FOR SNAKE BITE TATTOO SHOPPE | Developing a brand for Snake Bite Tattoo Shoppe involves strategic choices to convey trust and safety, essential in the tattoo industry. The color palette of electric yellow, black, and white has been carefully selected to evoke a sense of professionalism and reliability. Electric yellow adds a vibrant and energetic touch, symbolizing creativity and confidence in the shop's artistic abilities. Black signifies sophistication and timelessness, instilling a sense of seriousness and expertise. White complements the palette, creating balance and representing cleanliness and purity.
Consistent application of these colors across the shop's logo, signage, and promotional materials reinforces a cohesive brand identity. This visual consistency instills confidence in potential clients, as the color scheme subliminally communicates trustworthiness and safety. The deliberate use of electric yellow as an accent color captures attention, making the brand memorable while also reflecting the shop's bold and innovative approach to tattooing. Overall, the strategic incorporation of these colors contributes to Snake Bite Tattoo Shoppe's ability to establish a strong, trustworthy brand in the competitive tattoo industry.
Project #3
Creating branded social media posts for Kids Escaping Drugs is crucial for building a strong online presence and effectively communicating the organization's mission. Consistent and visually appealing posts help establish brand recognition, foster engagement, and convey the seriousness of the cause. By aligning content with the organization's brand, it reinforces a positive and cohesive image that resonates with the target audience.
Social Media Erie County Data Posts | Objective: Create a series of graphics highlighting Erie County overdose stats and resources for the public.
Powerpoint Presentation for Kids Escaping Drugs | Objective: Create a educational presentation targeted to parents on vaping and teen usage.
Event Campaign for WGRZ Televent | Create televent graphics and reels to promote incentives for KED.
